A practical checklist for evaluating audience fit, category exclusivity, activation rights and measurement before the first sponsor call.
Sports sponsorship works best when the asset is packaged like a product: audience, geography, rights, activation surfaces and proof points should be clear before commercial negotiation starts.
The minimum data room
- Audience size and audience quality
- Geography and market relevance
- Available rights and category conflicts
- Activation inventory across venue, content and hospitality
- Measurement plan and post-campaign reporting