Games of the Future Abu Dhabi 2025 is a global phygital sports event combining physical sport and esports disciplines across sport, tactical, battle, speedrun and technical challenges.
Games of the Future Abu Dhabi 2025 is a global phygital sports event combining physical sport and esports disciplines across sport, tactical, battle, speedrun and technical challenges.
Event, audience, reach, and commercial opportunity parameters.
Games of the Future Abu Dhabi 2025 is a global phygital sports event combining physical sport and esports disciplines across sport, tactical, battle, speedrun and technical challenges.
Source signals from GOTF 2025 COMMS debrief and UAE 2025 pitch materials: 2025 KPIs reached 1.4B video views, 819.1K social followers and 40.5B total reach. Opening Ceremony coverage: 1,011 articles and 1,005,131,312 total reach. Phygital Sports Summit coverage: 82 articles and 2,122,506 total reach. Media operations: almost 200 media accreditation applications and a 26-person international media/influencer tour.
14 active brands
EDGE Group
Technology
M42
Healthcare
Solutions+
Business Services
The Galleria Al Maryah Island
Retail
Abu Dhabi Gaming
Gaming-Endemic
du Infra
Telecom
InsuranceMarket.ae
Insurance
Abu Dhabi Sports Council
Government / Public Sector
Ministry of Sports (UAE)
Government / Public Sector
Advanced Technology Research Council
Technology
ADNEC Group
Venues & Events
Virgin Radio Dubai
Media
Abu Dhabi Media Network
Media